Georgia special election

Democrats need a unified, coherent message. They need to be about something more than a scattered smattering of talking points and focus group issues. They need a big idea. (Image Credit: Instagram/jonossoff)

Why Did Jon Ossoff Lose? Blame The Message & The Messenger

Ossoff’s accomplishments make for an impressive resume, but did he make sense as a winning candidate in this election, which was — like all politics — local? Besides this refusal to engage with reality in choosing candidates, a major and oft-ignored problem for Democrats is their message. Mainly: what is it?