image credit Virgie Tovar

Take The Cake: The BoPo-Washing Of Weight Watchers (& The Weight Loss Industry)

How does a weight loss company sell weight loss products to people who don’t want to be fat but also don’t want to say they don’t want to be fat or identify as being on a diet? This question lives at the heart of what I’m going to call “BoPo-washing.” BoPo-washing is the new paradigm of companies using weight-neutral or body positive language in order to peddle products.