Annie Walton Doyle

Those weird bendy rollers you’ve never used are actually a Hot Tip for adding texture to damaged hair.

Sometimes with skincare, it’s the satisfying science speak which lulls you into a state of security.

Companies — like, say, L'Oreal — wouldn’t just use the broad, vague, abstract concept of diversity (by hiring Munroe Bergdorf) to lure in customers... would they? But you have to remember — companies are about money-making first and foremost. Sometimes, they’re not really about much else.

Who could have predicted at the turn of the century that one of the biggest (if not the biggest) trends in makeup would be contouring?

Can you partake in the beauty industry — makeup, tutorials, magazines, and the oppressive standards they impose — and still feel good about your self-worth?