Who Says God Isn't Listening? Mature Women Grace New Fashion Ads

Courtesy of fashiongonerogue.com

Courtesy of fashiongonerogue.com

Not too long ago we celebrated NARS new lipstick campaign which championed 68-year-old Parisian Charlotte Rampling as an unlikely, but undeniable sex-beast.

We celebrated with bated breath, hoping against hope this ad would be the first of many to follow suite. And this winter, so it seems, the advocates—like us!—for mature women's media presence will be pleased as punch. Marisa Tomei, Linda Evangelista and Isabelle Hupert join Winona Rider on the glossy page:

Tomei, 49, gorgeous as ever, is demure and almost approachable in the Celine campaign. Just look at that stare.

Courtesy of fashionista.com

Huppert, 61, is giving other Givenchi models more than a run for their money. Tres minx-y.

Courtesy of julesfashion.com

Ryder, 42, channels her archetypal imp coupled with a new, more sophisticated edge for Rag & Bone.

Courtesy of Elle.com

Evangelista, 49 is majestically camp in the new Moschino ads, with that iconic profile, luscious sneer and big as hell '80s hair.  

Gorgeous at 49, Evangelista for Moschino

"People are always asking me how I feel about ageing," the supermodel told the Daily Mail. "I lost my father this year I now have a good answer to that question. I want to age, I want to get older, thank you very much, because I certainly don’t want the only other option. I believe that women can be beautiful at any age. So while I am happy to get older, I still want to look good. I don’t want to look younger, just good."

On top of her fashion gig, Evangelista is also the new face of Dolce&Gabanna beauty, and Jessica Lange, every gay boy's favorite diva, is starring in the Marc by Marc Jacobs beauty ads

Is the fashion world really shifting its laser focus from the 18-forever, young taut and tan?

Sultry at 65, Jessica Lange for Marc by Marc Jacobs beauty

Perhaps, and even if it's all a big marketing shtick (cosmetics and makeup's prime market is, well, women over 40) we're still happy. The media is responsible for building—and manipulating—the perception of normality, and with every wrinkled smile featured in a magazine grows the acceptance of maturity as a beauty trademark. (Instead of a reason to be banished.)

Now, if you'll allow to use the same wishful thinking power that brought us here . . . let's conjure the same newfound love and visibility plus-sized models. 


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