Annie Walton Doyle

Companies — like, say, L'Oreal — wouldn’t just use the broad, vague, abstract concept of diversity (by hiring Munroe Bergdorf) to lure in customers... would they? But you have to remember — companies are about money-making first and foremost. Sometimes, they’re not really about much else.

Remember your first foray into the makeup world? Everything was more fun then. Colors were chosen in a magpie-like fashion.

Can you partake in the beauty industry — makeup, tutorials, magazines, and the oppressive standards they impose — and still feel good about your self-worth?

Is there any makeup as synonymous with the twenty-teens as eyebrows?

Blurred lip lines make your mouth look plumper in a natural, non-Juvadermed way (pretty), plus makes it look like you’ve just been making out (further proof you are pretty — as if you needed it).

It’s funny to think that sometimes I don’t have the energy to get off the couch, or to buy groceries, yet my face is constantly using said energy t

In the aisles of a drugstore, one’s instinct is almost magpie-rial. Glitter! Neon! Caramel-scented!

For a long time, I suspected that primer was a bit of a swizz. Makeup to go under your makeup, you say? Sounds very “Emperor’s New Clothes” to me.

If there’s one thing that makes me deeply proud of my generation (apart from our general anti-Brexit sentiment) it’s the newfound omnipresence high

As someone with a longstanding and deep love of a shine-face, powder blush has always been somewhat of a problem area for me.