Annie Walton Doyle

Who could have predicted at the turn of the century that one of the biggest (if not the biggest) trends in makeup would be contouring?

Companies — like, say, L'Oreal — wouldn’t just use the broad, vague, abstract concept of diversity (by hiring Munroe Bergdorf) to lure in customers... would they? But you have to remember — companies are about money-making first and foremost. Sometimes, they’re not really about much else.

Many criticize Geordie Shore as entertainment in its lowest form: fights, drinking, people falling over, nudity, swearing, and “bucking” (sexual intercourse). Yet, to me, it is so much more than that. As a fully qualified human woman, I can’t help myself analyzing the show through feminist-tinted glasses. The decisions and attitudes of the “family” represent, to me, a new kind of feminism.

If there’s one thing that makes me deeply proud of my generation (apart from our general anti-Brexit sentiment) it’s the newfound omnipresence high

Let this idea appeal to your insubordinate nature: the world wants me to not like my face, so guess what? I’ve decided I like it. Take that, world!

Not often am I willing to declare myself as any sort of spokeswoman, but I am happy to speak for all of us when I say: thank Baby J winter is endin

Blurred lip lines make your mouth look plumper in a natural, non-Juvadermed way (pretty), plus makes it look like you’ve just been making out (further proof you are pretty — as if you needed it).

There seems to be something about being a Millennial that is making me depressed. Our childhoods have left us particularly unprepared for the "real world."

Take your makeup love to its logical conclusion via a sensory attack on all fronts. Smelling like old ladies' handbags and young ladies' dressing tables and powder puffs and lipstick bullets has never been so easy as it is right now. It’s the scent family I call "makeup perfume."