Virgie Tovar

So, recently I started dipping my toe back into the poisonous dump site that is straight dating. Deep breath.

How does a weight loss company sell weight loss products to people who don’t want to be fat but also don’t want to say they don’t want to be fat or identify as being on a diet? This question lives at the heart of what I’m going to call “BoPo-washing.” BoPo-washing is the new paradigm of companies using weight-neutral or body positive language in order to peddle products.

I've gone into Lane Bryant about 68 times in my life, and each time I'm lucky to leave with a faux-snakeskin belt or wide-shaft boots in an on-trend style. Most of the clothing, however, is draping, muted, and made up of superfluous yards of fabric covered in condescending ruffles and flowers. Imagine a fat baby going to a funeral for her former fat self and you've got Lane Bryant's general look.

I understand the connections between the violence that leads to police shootings and the violence that leads people to starve themselves. I know with complete certainty that diet culture is a manifestation of the state’s expectation of assimilation and of social control, both of which are manifestations of institutional violence.

My sad little girl brain remembers exactly what it feels like to risk everything and get rejected. It happened so many times for me during childhood and then later in my early dating years. I’ve created elaborate systems of avoidance, emotional self-control and pre-emptive rejection. And frankly, girl, I’m tired of it. It’s a lot of goddamn work.

As I’ve begun to teach other people about how to break up with diet culture, I offer everything in my personal artillery. And I’m proud of that. I love that. However, I’m always quick to remind them that fatphobia isn’t their problem to fix because they — WE — didn’t create it. Our job is to heal ourselves and to live life on our own terms.

I find that clarity is the key to getting the exact heterosexual intercourse you want. Part of this involves taking the gloves off around discussions of my body. So, I said it in the ad:
“I weigh 250 pounds.”

Fatphobia is not safely in my rearview mirror. Trying to heal from something as painful as fatphobia (which attacks us to the core!) is a daunting task.

When we both moved to San Francisco in our 20s, she moved to a wealthy neighborhood and I moved into a neighborhood where old men had phone sex on the pay phone at the laundromat. Our friendship threatened her world in a way that it didn’t mine. The people I knew had neither wealth to protect nor any desire to play at that game, and so their lives were inspired by a freedom I adored. The kind of freedom that allows you to talk about shitting and fucking over dinner.

The first time I heard about the #DropThePlus campaign I was of two minds.